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Your Business Website

Did you know that your business cannot afford to not have a website? It’s true, in the 21^st century, even the smallest businesses have websites, and the reasons are clear. Over 90% of all households in America now have some form of internet connection, whether it be high speed broadband, or dialup.  Out of these 90%, about 65% start their search for new products or services online. Numbers like that tell you that you cannot afford to NOT have a website.

So you have decided that you need a website, now what? Depending on your computer skills, there are two options: Make your own website or get it made by a professional. We will dive into both.

Making Your Own Website

Making a website may sound easy, but it takes a lot of hard work and dedication, much like running your business. You will not only need to research about your industry, you will have to dive into a whole new industry, the website industry, as well.

First and foremost, you will need a name and a place to keep your website.

Your name, known as a domain name in the internet world, will be the way that people access your website. You will need to pick something that is easy to spell and to remember. There are literally billions of domain names currently, so you may have to get a little creative. Domain names are a yearly fee, typically around $10.00.

A host company hosts your website on their servers. Hosting is a monthly fee, ranging from $3.00 all the way up to $15.00+ depending on the type and size of the hosting. There are 3 main things to look at when you are deciding on hosting.

1) Space size- How much room with you have to host your website? Hosting size is measured in megabytes (mb). Take into account that a typical, status page is about one tenth of a megabyte, and go from there.

2) Bandwidth size- each time a visitor visits your right it takes bandwidth to display the website for him. Bandwidth is typically measured in Megabyte (mb) or Gigabyte (gb). The higher amount of bandwidth available, the more visitors you will be able to show your website too. 

3) Special features- Since you are new at making websites, you will want to look for a hosting company that offers specials features for new designers. These features may include a website builder, forums, guest books, counters, Invite pages, and so on. This is especially useful as installing these types of features yourself can get somewhat complicated.

After you find a hosting company and a domain name, you will then need to build your website. Websites are coded in a language known as HTML. Unless you are extremely experienced in HTML, you will not be able to code a website by hand. Instead, you will need to use a website builder to complete the job.

There are several free website builders available online. Just use your chosen search engine and see what you come up with.

If you want to get a little more fancy and have more options available to you, then you may want to consider paid software programs such as Frontpage or Dreamweaver, both of which are available for about $100.

While making your own website seems better from a financial aspect, you also have to consider the quality and effort a professional teams of website designers can offer you.

Hiring a professional may be your best option if you do not the time to build a website for yourself or if you want special features within your website.

Remember, the professional does this for a living and will provide you with the highest quality. They will also typically handle everything from buying and setting up the domain name to updating the website on a weekly basis.

A professional will sit down with you and discuss your ideas and aspirations. Once they believe that they have a good idea of what you are looking for, then they will create your website.

Hiring a design professional can vary, depending on your region, and what you want on your website. Typical prices are anywhere from a couple of hundred, well in the thousands.

An affiliate website is defined as a website that sells other’s products or information for profit. This is one of the best types of investment sites simply because you do not have to product any of the products, just the website to market them.

Here are a few ways that you will maximize your profits from your affiliate website.

1) Join affiliate programs that offer high commissions. Each affiliate program is different, especially when it comes to the amount of money is paid for each referral.  If you are only going to make a fraction of a penny each sale, why bother when they are thousands of other programs that offer much more?

2) Join 2 or 3 tier programs. A “tier” program allows you to not only sell their product or service for profit, but it also allows you to recruit others to do the same. Once you recruit others, you then gain profits for each of their sales as well. A 3 tier program allows you to collect profits for the people your recruit AND the people they recruit. Essentially, you make money off of their efforts.

3) Join affiliate programs that offer lifetime commissions. Lifetime commission means that you not only make money on the initial sale, but you will also earn commission each time that customer comes back and buys something additional.

4) Join Google Adsense. Google Adsense is by far one of the most profitable and well known affiliate program on the internet today. Instead of making money based on sales, you make money based on when someone clicks on the link. Perhaps one of the best features is the fact that the ad generated by Google Adsense is targeted towards the content on your website. This means that the customers that visit your website are more likely to click on the ads because they pertain to what they were looking for in the first place.

Alternatively, Google also allows you to place a search box on your site, and you will be paid each time someone uses it and visit a link.

Because Google Adsense changes its links to match the content on the page in which it is found, it can be used easily on every page of your website, including pages with other affiliate links on them.

5) Join affiliate networks. An affiliate network is a website that offers a wide variety of products and services to sell on your website. This allows you to easily search for affiliate program in which you want to market. It also will monitor all of your commissions from the various programs, add it to one account, and then send you one check once the amount in your account exceeded your specified amount. If you have ever tried to manage several affiliate programs at once, you will greatly appreciate this feature.

6) Optimize your website. You will want to make your page friendly for both search engines and your visitors.

Search engines use bots to scan and track your website in order to index it. You must provide these bots with easy to read code, keywords, and content. Use keywords and information that describes the product you are trying to sale.

More importantly, you will want to make your page friendly for your visitors. Make sure you have a clear, easy to read website that remain constant throughout.

Make sure that your pages load quick, as you may have some customers that are on dialup. Make sure you include a navigation menu on all pages of your website, which leads not only to the type of product that they are looking for, but also other categories as well. You never know if some may be looking for a specific item, but may also stumble on something they were technically  looking for, but something they are still interested in none the less.